PZ Cussons Indonesia
PZ Cussons Indonesia
PZ Cussons Indonesia
Renatus is one of the marketing projects with the vision of introducing new visuals and benefits from the Cussons Baby Newborn category. This campaign is aimed at smart young mothers who are always measured in caring for their newborn babies.
Year
2023 - 2024
2023 - 2024
Project With
PZ Cussons Indonesia
PZ Cussons Indonesia
Scope
Activation Design
Activation Design
Brand Marketing
Brand Marketing
Brand Design
Brand Design
Packaging
Packaging
Status
On Going
On Going
Development
Development
By combining soft colors and relevant imagery and redefining balance and design elements, the design itself aims to create an emotional connection that underlines the brand’s commitment to quality and care for mothers and their babies.
By combining soft colors and relevant imagery and redefining balance and design elements, the design itself aims to create an emotional connection that underlines the brand’s commitment to quality and care for mothers and their babies.
Development
By combining soft colors and relevant imagery and redefining balance and design elements, the design itself aims to create an emotional connection that underlines the brand’s commitment to quality and care for mothers and their babies.
The objective is to ensure the target audience understands the information conveyed through impactful design an emotional imagery approach.
The objective is to ensure the target audience understands the information conveyed through impactful design an emotional imagery approach.
The objective is to ensure the target audience understands the information conveyed through impactful design an emotional imagery approach.
New Product Development
New Product Development
The visuals still refer to the existing identity but need innovation to create a modern impression and highlight the strength of the character. This design innovation is aimed at millennial mothers who are meticulous in choosing products and appreciate aesthetic value. Ultimately, the goal is to create a memorable experience that not only catches the eye on the shelf but also fosters brand loyalty among discerning parents.
By combining soft colors and relevant imagery and redefining balance and design elements, the design itself aims to create an emotional connection that underlines the brand’s commitment to quality and care for mothers and their babies.
New Product Development
By combining soft colors and relevant imagery and redefining balance and design elements, the design itself aims to create an emotional connection that underlines the brand’s commitment to quality and care for mothers and their babies.
More Works More Works
More Works More Works
Hybrid Thinking
Future Driven
Impact Oriented
Collaboration
Hybrid Thinking
Future Driven
Impact Oriented
Collaboration
Hybrid Thinking
Future Driven
Impact Oriented
Collaboration